Essentially, service design is customer-centred business development. That is why you must engage in service design. Service design offers a new way of creating and improving services because its core ensures you understand users, while developing an engaging way of developing the customer journey and processes.
Generally you need service process redesign because we help you break down false conceptions of customers. Examining the user helps us to see the reality of the customer and eliminate false, even delusional, views.
Service design methods bring the user experience and service integration to the centre of design and therefore shift the attention from local optimisation to comprehensive examination.